I've been doing research into Ashley Madison, a dating web site forthose who want to cheat on their spouses. They're the same ones who pissed off Times Square in NYC by placing a giant billboard that read: "Life is short, have an affair!" The basic idea behind Ashley Madison is to connect men and women who want that little extra on the side in addition to their marriages. Any of their advertising campaigns aims to get enough people angry and make it into the news. I signed up for an account at Ashley Madison. CEO Noel Biderman had told me that a woman didn't even need a photo or any personal info in her profile to instantly get twenty potential affair buddies arriving on her AM account. True! Within a few minutes of logging in, I had a stream of instant messages from men in New York City. "I'm married. You're married. Let's have sex." And here comes the catch: Ashley Madison works on a pay-per-contact-model. While signing up is free, contacting people isn't. Users buy "credits" - 100 credits for $55.00. Each contact costs five credits = $2.75!!! I felt bad about that. But lets face it. I can't say I'm 100% Ashley Madison supporter on a personal level. My issues with them are more based on the fact that they facilitate people who hide their affairs instead of encouraging openness. The sacred institution of not wasting money, however, I feel pretty darn strong on. Loose morals, tight budget. Maybe that's why I prefer cybersex to real-life dating. Just as many people get off and no one has to pay for drinks.
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